GreenBiz: Why communicating on climate is so hard
Image via Shutterstock/bombermoon
While communicating the climate crisis effectively is one of the most complex — and consequential — challenges of our time, we’re doing a pretty bad job at it. Outside of the climate action echo chamber, few folks see global warming as a crisis in need of immediate action. Despite the increased frequency and intensity of extreme droughts, hurricanes, tornados, wildfires and other climate disasters, most folks still rank the climate crisis as a low-priority issue.
Before we can better communicate on climate, we first must understand the underlying challenges. Chief among these are learning how to tell better stories. In a new GreenBiz article, I explore the challenges to climate communication, and how we can more effectively inform, inspire and engage stakeholders to take climate action.
