Writing for Impact Masterclass
Writing is a lost art.
In an era of endless email, social media content and iterative AI, many sustainability professionals are neglecting their professional writing skills. But good writing is critical for communicating sustainability effectively and cultivating a strong personal brand.
The Writing for Impact Masterclass helps sustainability professionals improve their writing skills through a mix of lessons and hands-on workshopping. Throughout this four-week course, we’ll revisit the basics of effective prose that you learned back in school but may have forgotten, study some of the best practices in current sustainability thought leadership and actively workshop an article or blog you’re currently working on, or would like to create. We’ll also cover the fundamentals of effective sustainability writing.
While the focus of this class is to help you improve your ability to write sustainability thought leadership (e.g. blog posts, contributed articles), what you learn here will make you an all-around better writer for any kind of sustainability communication you engage in, from ESG reporting to investor, customer and employee communication.
This Masterclass is for sustainability professionals of all levels and writing abilities. The beauty of writing is that everyone — even the most skilled writer — has capacity to do better.
Space is limited. See more details on timing and investment below. Register today to secure your spot!
“I liked everything about this class since it helped not only my writing process, but also to become more confident when writing. What I liked most is that Mike shared advice based on his experience -that is more valuable that anything written in a manual.”
“The Writing for Impact Masterclass provided worthwhile and practical tools and habits for writing. These tools, along with instructor and peer feedback, helped elevate not only my writing ability, but my confidence and voice as well. ”
“Mike’s expertise and focus on the writing process made me question my previous writing process. His attention to detail and the format of the class was very helpful to keep myself accountable and motivated, as well as focus on quality instead of the production.”
Meet Your Teacher
Mike Hower is a sustainability communicator with 15 years of experience on both sides of the podium — as a journalist for leading publications such as GreenBiz, and as a consultant working with some of the world’s biggest companies. Over the years, he has written hundreds of articles covering every imaginable sustainability topic — from the climate crisis to DE&I. He also has served as a ghost writer for many sustainability executives across multiple industries.
Mike believes that nobody is “born” with an innate ability to write well. Everyone can learn to be a better writer through hard work and persistence. That means you, too.
The deets
Investment
Corporate Rate: US $500
Nonprofit Rate: US $400 (to receive this rate, use code NONPROFIT24 at checkout)
Note: This is a great use of a professional development stipend, if your organization offers one!
Timing
All lessons are 90-minutes and begin at 4:00 pm PST / 7:00 pm EST.
All classes will be recorded and shared with students — so no worries if you have to miss one.
How to register
The next Masterclass will take place in May 2024. Contact Mike to let you know you’d like to be notified when the course registration opens.
What you’ll get
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Four, 90-minute virtual workshop sessions.
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The opportunity to have your work critiqued by fellow sustainability professionals and Mike Hower, a former journalist and sustainability communication expert.
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Educational materials to help you learn or refresh the fundamentals of effective writing.
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Actionable advice for how to improve your sustainability writing abilities.
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The opportunity to meet Mike’s golden retriever, Lincoln.
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Networking opportunities with other sustainability professionals.